To create a lead magnet that converts in 90 minutes, focus on delivering something specific and valuable. Start by choosing a topic that solves a small but pressing problem your audience faces.

It doesn’t need to be comprehensive, but it must be actionable and provide quick results. A checklist, a cheat sheet, or a short guide works best here because they offer immediate value and are easy to consume. The key is to focus on one problem and one solution. Narrowing it down helps you deliver a clear promise, which in turn boosts conversions.

Once you’ve picked your topic, decide on the format. Think about what would be easiest for your audience to digest. If they’re busy professionals, a cheat sheet or checklist works well. If they’re more visual learners, a simple infographic could do the trick. Don’t overcomplicate it.

The format should match your audience’s preferences, so keep it short and to the point. A PDF is usually the easiest format to create and distribute. It’s universally accessible and can be designed quickly with basic tools like Canva or even Google Docs.

Now, outline the content. Start by writing down the main problem you’re addressing and the steps your audience needs to take to solve it. Keep the outline tight. If you’re creating a checklist, simply list out the steps in a logical order.

If it’s a guide, break the solution into sections, each offering a key piece of advice. You don’t need to get into too much detail. The goal is to give enough value that the audience feels they’ve learned something, but leave them wanting more. This helps drive conversions later when you offer additional products or services.

With your outline ready, write the content. Aim for clarity and brevity. Don’t bury the reader in information. You’re not writing a long report or an in-depth article. Instead, you’re providing a fast solution that they can implement right away.

Each section should get to the point without fluff. If you’re creating a guide, a simple introduction that highlights the problem and the solution is enough. Dive right into the actionable content.

For example, if your lead magnet is a checklist for improving website SEO, jump straight to the steps like “Ensure your site loads in under 3 seconds” or “Use descriptive meta tags.”

Next, design the lead magnet. This doesn’t have to take a lot of time, but presentation matters. You want it to look professional, even if it’s simple. Use a tool like Canva, which has pre-designed templates for checklists, cheat sheets, and guides.

Choose a clean, easy-to-read layout. Stick to one or two colors that match your brand. Make sure there’s plenty of white space to keep the design from feeling cluttered. Include your logo and a clear title at the top. The title should be benefit-driven and specific. For example, “10 Steps to Boost Your SEO in a Week” works better than “SEO Tips.”

Make sure your call-to-action is clear. At the end of the lead magnet, include a simple next step for the reader. This could be an invitation to book a free consultation, a link to a deeper resource, or a discount code for a product.

Whatever it is, make it obvious. Don’t just deliver value and walk away. Tie it back to your business and offer them a reason to stay connected. You can also include social media handles or an email address if they have questions.

By focusing on a clear problem and solution, delivering quick value, and keeping the process simple, you’ll create a lead magnet that converts in just 90 minutes.

Side Note:

Instead of creating the content yourself, you can also use ChatGPT to create the content, or make use of a private label rights product.

When using ChatGPT make sure that you fact check the content because ChatGPT can occasionally produce incorrect or misleading information.

If you’re going to use PLR content then you MUST make it unique to you. You should at least change the product name, the cover and the graphics.

Don’t forget to add your links throughout the content. These could be links to your chosen affiliate offer, or any other offer or service related to your niche.

To give your lead magnet more perceived value you can easily turn it into a flipbook. Heyzine is an online software tool that allows you to create and host up to 5 flip books completely for free!